The Rhetoric of the Market

Ad 1:Nike Golf Commerical with Tiger Woods
1. This ad is trying to persuade the watcher that the Nike golf product will help you become a better golfer because their equiptment is so good. If the equiptment works for Tiger Woods then it should work for you.
2. The implicit argument that is found in the ad is that Nike want you to feel confident with their equiptment because if the world's best is able to trust it then the average golfer should to.
3. The purchaser will get better performance from this product because Nike wants you to feel that more work has been put into the product than the average cheaper product. The cheaper product might not be able to do the same things that the Nike product can accomplish. My observations don't contradict what I would have expected because the reason why Nike is so special is because they have always been very great at their products performing at such a high level.
4. The ad is directed toward golfers who want to get better at the game and are looking to try new products.

Lexus Moments Ad
1.The Lexus ad wants the watcher to think about all types of moments in life and how you chose to treat them. They want you to think if you own a Lexus, you will be able to treat every moment to perfection.
2. The implicit argument in this ad is perfection and how you find it. It wants you to think that the Lexus car will help you in your quest to being perfect.
3. If the watcher purchases a Lexus, he/she will find happiness in his car and that person will be able to treat every moment in life so much better. The value of the car appeals to the watcher in such a strong way because everybody wants to treat all the moments in life in such a special way.
4. The audience is for people who can drive and make enough money to purchase a Lexus. Also it is for someone who wants to excel in life